Board of Directors

Our Board of Directors has a wealth of experience in financial services globally which blends local expertise and understanding with the knowledge and experience in international markets.



Yap Chee Keong, Chairman of PIAS

Mr Yap is the Chairman of PIAS and an Independent Non-Executive Director of Singlife. Mr Yap is also an Independent Non-Executive Director of Olam International, Sembcorp Industries, Shangri-La Asia, Ensign Infosecurity, Mediacorp and Pacific International Lines. He was the Executive Director of The Straits Trading Company Limited and the Chief Financial Officer of the Singapore Power Group. He worked in various senior management roles in multinational and listed companies and was previously a board member of the Accounting and Corporate Regulatory Authority (ACRA) and a member of the Public Accountants Oversight Committee. 

Yap Chee Keong Profile

Pearlyn Phau, Director

A veteran in the financial services industry, Pearlyn has held various senior leadership roles within DBS Group, both in Singapore and Hong Kong. Prior to her current appointment, she was the Group Head of Consumer Products, Marketing and Ecosystem Partnerships at DBS group with an exceptional track record of executing key strategies and business transformation initiatives across regional retail and wealth franchises, including being a key driver of emerging digital banking strategies and DBS’ principal bancassurance partnerships.

She has deep knowledge across a wide spectrum of financial products and services and is a strong leader with a digital mindset and a demonstrable track record in transformation strategies and operational execution.

Pearlyn Phua PIAS Profile

Catherine Wong, Director

Catherine is an industry veteran who has an exceptional record of achieving targets and delivering results. Over the course of 25 years, she has held various C-suite roles including Chief Operating Officer, Chief Agency Officer and Chief Distribution Officer. Before assuming her current role in Jan 2023, Catherine led the Partnership Distribution channel where she is responsible for the development and execution of market strategies, contributing to the overall company revenue goals.

Catherine Wong PIAS Profile

Linda Kho, Chief Executive Officer

Linda is a seasoned professional with over 35 years of experience in the financial services industry. Throughout her journey, she has made significant contributions to organisations like AIA, AXA Life, and Prudential. Linda’s expertise lies in regional and local agency distribution development and expansion, as well as distribution training and people development. Prior to joining Singlife, Linda was the Regional Chief Agency Officer at AIA Group.

Linda Kho PIAS Profile