Who we are

Professional Investment Advisory Services Pte Ltd ("PIAS") has one of the largest, most respected and fastest growing network of financial advisers in Singapore.

PIAS is wholly owned by Singapore Life Ltd. Established in 2001 and licensed by the Monetary Authority of Singapore, PIAS is a multi-award winning financial advisory firm in Singapore. PIAS offers a diversified suite of financial services and solutions with a personalised approach.

Our vision, mission and values


To be Singapore’s leading and respected financial services brand and be recognized as the ‘preferred and chosen’ partner – for our clients, advisers, product providers and the community.


To be the financial life partner of our clients, delivering quality financial advice and solutions that are tailored to the needs of our discerning clients.

To provide the framework and support for our advisers to allow them to build rewarding and sustainable businesses.


These are the values that guide us as we pursue our vision and perform our mission. These values are described by the acronym PIAS itself.


Setting the professional standard for financial advice in Singapore.


Doing the right things.


Taking ownership.


Capitalising on our individual abilities to achieve share organizational goals and visions.

An approach so different, it wins awards

A testimony to the strength of our business, efforts of our professionals and most importantly the trust that you have placed with us.

Top Financial Advisory Firm in Life & Health  Awarded by Aviva Ltd. Year 2012 – 2020

Top Assets Under Advice (AUA) FA Firm in Singapore  Awarded by iFAST Financial Pte Ltd. Year 2013 – 2020

Top Financial Advisory Firm  Awarded by Manulife (Singapore) Pte Ltd. Year 2012 – 2015, 2017 – 2020

Top Financial Advisory Firm  Awarded by NTUC Income Insurance Cooperative Limited. Year 2011, 2013 – 2020


BEYOND CHALLENGES Top Financial Advisory Firm  Awarded by Sompo Insurance Singapore Pte. Ltd. Year 2015 - 2020

Top FA Partnership Award Winner in Life Insurance  Awarded by Tokio Marine Life Insurance Singapore. Year 2013, 2015 – 2019


CHAMPION in MARINE DIVISION (FA)  Awarded by Allied World Assurance Company. Ltd Year 2018 - 2019

Fast Moving Companies Award  Awarded by SME 100. Year 2017