Who we are
Professional Investment Advisory Services Pte Ltd (PIAS) is one of Singapore’s leading financial advisory firms, offering a comprehensive suite of services to both companies and individuals. Establishment in 2001, our client-centric approach helps clients achieve their financial goals and long-term security through personalised advice and tailored solutions spanning investment, insurance, retirement, education, CPF strategies, and mortgages.
We have built one of the largest and fastest-growing networks of financial adviser representatives in Singapore, earning multiple industry awards over the years for demonstrating excellence in financial advisory services.
Guided by the principle of fair dealing, we operate with a strong commitment to professionalism, integrity and accountability, ensuring the priority of our clients’ interests.
We are licensed by the Monetary Authority of Singapore, and are a wholly-owned subsidiary of Singapore Life Ltd (Singlife).
Our Vision, Mission, and Values
Vision
To be Singapore’s leading and respected financial services brand and be recognized as the ‘preferred and chosen’ partner – for our clients, advisers, product providers and the community.
Mission
To be the financial life partner of our clients, delivering quality financial advice and solutions that are tailored to the needs of our discerning clients.
To provide the framework and support for our advisers to allow them to build rewarding and sustainable businesses.
Values
These are the values that guide us as we pursue our vision and perform our mission. These values are described by the acronym PIAS itself.
Professionalism
Setting the professional standard for financial advice in Singapore.
Integrity
Doing the right things.
Accountability
Taking ownership.
Synergy
Capitalising on our individual abilities to achieve share organizational goals and visions.
An approach so different, it wins awards
A testimony to the strength of our business, efforts of our professionals and most importantly the trust that you have placed with us.
Financial Advisory Partner of the Year Awarded by Singlife Year 2024
Top Financial Advisory Firm in Life & Health Awarded by Singlife Year 2012 – 2021
Top Assets Under Advice (AUA) FA Firm in Singapore Awarded by iFAST Financial Pte Ltd. Year 2013 – 2021
Top Financial Advisory Firm Awarded by Manulife (Singapore) Pte Ltd. Year 2012 – 2015, 2017 – 2021
Financial Advisory Firm of the Year (Gold–Weighted Premium income) Awarded by Income Insurance Limited Year 2023
Financial Advisory Firm of the Year (Gold – Life Insurance) Awarded by Income Insurance Limited Year 2023
Financial Advisory Firm of the Year (Merit - General Insurance) Awarded by Income Insurance Limited Year 2023
Top Financial Advisory Firm Awarded by Income Insurance Limited. Year 2011, 2013 – 2022
Top Financial Advisory Firm Awarded by Sompo Insurance Singapore Pte. Ltd. Year 2015 - 2023
Top Financial Advisory Partner Awarded by Tokio Marine Life Insurance Singapore Year 2024
Top FA Partnership Award Winner in Life Insurance Awarded by Tokio Marine Life Insurance Singapore. Year 2013, 2015 – 2019, 2021 - 2022
Most Profitable FA Firm Award Awarded by QBE Insurance (Singapore) Pte Ltd 2021
Chubb Craftsman Financial Advisory Firm Awarded by Chubb Insurance Singapore Limited 2021
Million Dollar Financial Advisory Firm Awarded by QBE Insurance (Singapore) Pte Ltd Year 2023 - 2024
Highest Qnect Usage Firm Award Awarded by QBE Insurance (Singapore) Pte Ltd 2020
Min 250,000 GWP Category (All Channels) Awarded by Allied World Assurance Company. Ltd Year 2024
CHAMPION in MARINE DIVISION (FA) Awarded by Allied World Assurance Company. Ltd Year 2018 - 2019
Fast Moving Companies Award Awarded by SME 100. Year 2017